MZO Worldwide Street Team

$525.00 $725.00

Overview

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers unless they utilize the power of human engagement.

The MemberzOnly street teams interact directly with consumers to get them excited about the brand and your location and connect with it more personally. This excitement translates into direct action, whether you want consumers to purchase your promotional packages, or studio memberships, download your app, sample your product, attend an event, or purchase your services for the first time.

Duration: 4 Hours Minimum

Benefits

  • Engage in a one-on-one brand experience

  • Distributing promotional items 

  • Collecting information

  • Bringing the brand to life

Critical Components: Marketing Communication Mix

  • Advertising

  • Sales promotion

  • Events and experiences

  • PR and publicity

  • Direct marketing

  • Interacting with marketing personnel Selling

Roster

(Management) Duties:

  • Communicate with superior to make decisions for operational activities 

  • Set strategic event goals 

  • Plan and monitor the day-to-day operations

  • Provide constructive feedback

  • Evaluate and monitor the efficiency of business procedures 

  • Oversee customer support processes

  • Organize customer support to enhance customer satisfaction

  • Review financial information

  • Manage operational budgets to promote profitability

  • Develop policies and procedures and encourage adherence

  • Ensures company brand materials and physical working spaces meet and exceed company presentation standards

  • Conducts team meetings to update members on best practices and continuing expectations


(Team Lead) Duties:

  • Supports team manager and performs management duties when manager is absent or away

  • Manages inventories and stock, including keeping detailed records of inventory use and sales, and advising management on ordering where necessary

  • Encourages team members, including communicating team goals and identifying areas for new training or skill checks

  • Answers team member questions, helps with team member problems and oversees team member work for quality and guideline compliance

  • Communicates deadlines and sales goals to team members

  • Develops strategies to promote team member adherence to company regulations and performance goals

  • Generates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines

  • Manage relationships with external partners and vendors


(Brand Ambassador) Duties:

  • Familiarize with the company’s mission, vision, and goals.

  • Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.

  • Educating customers, retailers, and distributors about our products.

  • Creating social media content to drive brand awareness and attract new customers.

  • Building rapport with customers and vendors.

  • Monitoring customer feedback and escalating complaints to the marketing department.

  • Tracking customer preferences, metrics, and media campaigns.

  • Representing the company at product launches, events, and trade shows.

  • Maintaining a positive image of the brand at all times.


(Scout) Duties:

  • Scouting Events and festivals

  • Contacting venues and promoters

  • Familiarize yourself with the company’s mission, vision, and goals.

  • Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.

  • Educating customers, retailers, and distributors about our products.

  • Creating social media content to drive brand awareness and attract new customers.

  • Building rapport with customers and vendors.

  • Monitoring customer feedback and escalating complaints to the marketing department.


(Photographer) Duties:

  • Market and advertise services to attract clients

  • Use various photographic techniques and equipment

  • Capture subjects in commercial-quality photographs

  • Use photo-enhancing software

  • Maintain a digital portfolio

  • Ensure customer satisfaction

  • Manage relationships with external partners and vendors


(Videographer) Duties:

  • Market and advertise services to attract clients

  • Use various photographic techniques and equipment

  • Capture subjects in commercial-quality Videos

  • Use Visual enhancing software

  • Maintain a digital portfolio

  • Ensure customer satisfaction

  • Manage relationships with external partners and vendors

  • Drone Coverage

Overview

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers unless they utilize the power of human engagement.

The MemberzOnly street teams interact directly with consumers to get them excited about the brand and your location and connect with it more personally. This excitement translates into direct action, whether you want consumers to purchase your promotional packages, or studio memberships, download your app, sample your product, attend an event, or purchase your services for the first time.

Duration: 4 Hours Minimum

Benefits

  • Engage in a one-on-one brand experience

  • Distributing promotional items 

  • Collecting information

  • Bringing the brand to life

Critical Components: Marketing Communication Mix

  • Advertising

  • Sales promotion

  • Events and experiences

  • PR and publicity

  • Direct marketing

  • Interacting with marketing personnel Selling

Roster

(Management) Duties:

  • Communicate with superior to make decisions for operational activities 

  • Set strategic event goals 

  • Plan and monitor the day-to-day operations

  • Provide constructive feedback

  • Evaluate and monitor the efficiency of business procedures 

  • Oversee customer support processes

  • Organize customer support to enhance customer satisfaction

  • Review financial information

  • Manage operational budgets to promote profitability

  • Develop policies and procedures and encourage adherence

  • Ensures company brand materials and physical working spaces meet and exceed company presentation standards

  • Conducts team meetings to update members on best practices and continuing expectations


(Team Lead) Duties:

  • Supports team manager and performs management duties when manager is absent or away

  • Manages inventories and stock, including keeping detailed records of inventory use and sales, and advising management on ordering where necessary

  • Encourages team members, including communicating team goals and identifying areas for new training or skill checks

  • Answers team member questions, helps with team member problems and oversees team member work for quality and guideline compliance

  • Communicates deadlines and sales goals to team members

  • Develops strategies to promote team member adherence to company regulations and performance goals

  • Generates and shares comprehensive and detailed reports about team performance, mission-related objectives, and deadlines

  • Manage relationships with external partners and vendors


(Brand Ambassador) Duties:

  • Familiarize with the company’s mission, vision, and goals.

  • Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.

  • Educating customers, retailers, and distributors about our products.

  • Creating social media content to drive brand awareness and attract new customers.

  • Building rapport with customers and vendors.

  • Monitoring customer feedback and escalating complaints to the marketing department.

  • Tracking customer preferences, metrics, and media campaigns.

  • Representing the company at product launches, events, and trade shows.

  • Maintaining a positive image of the brand at all times.


(Scout) Duties:

  • Scouting Events and festivals

  • Contacting venues and promoters

  • Familiarize yourself with the company’s mission, vision, and goals.

  • Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.

  • Educating customers, retailers, and distributors about our products.

  • Creating social media content to drive brand awareness and attract new customers.

  • Building rapport with customers and vendors.

  • Monitoring customer feedback and escalating complaints to the marketing department.


(Photographer) Duties:

  • Market and advertise services to attract clients

  • Use various photographic techniques and equipment

  • Capture subjects in commercial-quality photographs

  • Use photo-enhancing software

  • Maintain a digital portfolio

  • Ensure customer satisfaction

  • Manage relationships with external partners and vendors


(Videographer) Duties:

  • Market and advertise services to attract clients

  • Use various photographic techniques and equipment

  • Capture subjects in commercial-quality Videos

  • Use Visual enhancing software

  • Maintain a digital portfolio

  • Ensure customer satisfaction

  • Manage relationships with external partners and vendors

  • Drone Coverage

Handing out promotional material

This may seem rather obvious, which it is, but never underestimate the importance of having feet on the ground. Street teams get flyers, posters, promotional items, and other materials into the hands of lots of people quickly and consistently, putting a friendly face to your product and making a positive first impression that doesn’t require them to download an app first.

Make the Connections

Despite the multiple roles that can serve in a successful promotional campaign, a street team’s biggest asset is often an individual’s personality. As a collective, we ensure extroverted, well-connected people who already may have their valuable local contacts but are skilled at quickly making new ones.

Drive Foot Traffic

Events are an opportunity to get Services and products in front of as many eyes as possible, and your street team can be an invaluable tool in directing traffic. Focusing on certain areas of the event, such as handing out promotional items by a main entrance, can help send more people, now armed with information and a gift, to the site of the actual location or tabling area. Or simply, walk around the event and engage with people and give out promotional items.

Giving Access

One of the biggest strengths of a smart, mobile street team is the ability to quietly gain access to areas with lots of potential customers. Tasks like stocking flyers at local businesses or handing out promotional items at events can be completed quickly and with minimal resistance, and often this method is just as or more effective than a larger (and more expensive) promotional campaign.

Keep the Conversation Going

As promotion and marketing have shifted with the rise of social media, so has the role of street teams. Instead of just posting flyers on the streets, we can also promote using hashtags, handles, and tags to instantly spread the word online about brands and products on Facebook, Twitter, Instagram, and other popular social networks. And use it on your own Facebook and Instagram pages to demonstrate how connected your location is with the local community.

Summary

Building a personal connection with consumers goes a long way toward fulfilling your goals. And it helps bring the brand and your location to life outside of its four walls, bringing it into the community in a relevant way. You don’t need to participate in every event, just the ones that make sense to you and the overall brand. You don’t need an army of participation, just a few of the right people who can be passionate ambassadors for the brand and your location. This type of engagement with your community counts towards your local marketing budget so we ensure to keep track of the labor hours spent, and costs of promotional items, and take pictures both to chronicle and promote the event on social media.